What's the problem with fashion?
We all have wardrobes full of clothes we hardly wear. This can seem harmless but…
When you do it…
and your friends do it…
and their friends do it...
We end up with £30 billion worth of unused clothes in the UK alone, never mind the rest of the world! And these unused clothes, made from our finite resources will eventually become part of the 200 million tonnes of toxic garment waste entering landfill each year. The saddest thing is, most of these clothes are hardly even worn before they get there. With fast-fashion, we’re buying new trends quicker wearing them less and disposing of more.
Why should we share our clothes?
Fashion is one of the most polluting industries in the world and is now responsible for 10% of global carbon emissions. Sharing clothes is one of the most sustainable ways to enjoy fashion as we are using the resources we already have rather than buying new ones.
Every time you borrow instead of buying a new item of clothing you offset 25% of the resources used in the production of a new item.
To put this in context, it take 2,700 litres of water (22 bathtubs) and 7lbs of CO2 (like driving a car 7 miles) to make a single cotton t-shirt.
It takes 15,000 litres of water and 15lbs of C02 to make a single pair of jeans (not to mention the additional harmful chemicals)
There is already enough clothes in the world, we don't need to produce nearly as much as we are.
Our Impact So Far
For each item that is shared we offset and average of 2212 litres of water and 2.75 lbs of c02.
Trinity Ball Trial 2017
We offset: 132,720 litres of water and 165 lbs of c02.
The Nu Wardrobe Beta Trial
We offset: 530,880 litres of water and 660 lbs of c02.
Get to know the facts
Fashion is now responsible for 10% of global carbon emissions.
It takes 2,700 liters (22 bathtubs) of water and 7 lbs of C02 (equal to driving a car 7 miles) to produce a single cotton t-shirt.
We are consuming 400% more clothes than we did two decades ago, which equates to 80 billion new pieces each year. This change in behaviour means that we are hardly using the clothes we have and discarding clothing at an alarming rate.
The dying of textiles is responsible for 20% of all freshwater pollution. Toxic chemicals wash into waterways and enter the ecosystems. This disproportionately affects those living in developing countries where the majority of garment factories are located.